The increase in the number and diversity of customer requirements as well as the growing complexity in terms of regulations is leading to the risk of companies losing sight of the basic quality requirements.   There are many types of quality programs available to companies who wish to improve their quality and efficiency levels, such as Six Sigma and lean manufacturing practices.  However, that the implementation of high level quality programs may result in a company losing sight of their basic obligations to their customer, namely delivering the correct product, at the required quality level, to the required destination, for a competitive price and in a timely manner.  According to Éamon O’Bearra, Director of ASST & Automotive Program Auditor for Eagle Registrations Inc, companies who place too much focus on higher level programs, run the risk of not getting the simple things right – “Quality 101” and must ensure that these basic building blocks are not taken for granted in order to maintain product and service quality levels.